This event aims to showcase Africa's tourism potential and contribute to sustainable tourism goals by adding value to the industry.

Turkish director Cem Ertunç achieves great success in Hollywood! Turkish director Cem Ertunç achieves great success in Hollywood!

Opening Ceremony

The opening ceremony will feature speeches from ATF Founder Selçuk Meral, Egypt's Prime Minister Mostafa Kamal Madbouly, Minister of Tourism and Antiquities Ahmed Issa, and Hossam Heiba, President of the General Authority for Investment and Free Zones (GAFI).

Destination creation and management

Following the opening, Fettah Tamince, Founder and Chairman of Rixos Hotels, will discuss "Destination Creation and Management," sharing his expertise on the topic.

Success of luxury tourism brands

A session moderated by ATF Founder Selçuk Meral will feature executives from luxury tourism brands discussing the strategies that drive their success. Speakers include Nasser Abdellatif, Founder and Chairman of Latif Group, and Gaurav Bhushan, CEO of Accor Group's Lifestyle and Entertainment Brands.

Africa - The New Future

Moderated by Dr. Yousrey Elsharkawi, President of the Egyptian African Businessmen's Association (EABA), this session will include insights from Diallo Mamadou Seydou, Deputy Counselor of the Senegal Embassy, Alice Uwabeza, Second Counselor of the Rwandan Embassy in Cairo, and H.E. Moctar Ould Dada Hamdane, Minister of Tourism of the Comoros.

 Development of the leading market

This session will examine the development of the CIS market in tourism, moderated by Recep Yavuz, Chairman of the Tourism Group of Antalya City Council and General Manager of NBK Touristik. Speakers include Taras Demura, Chairman of FUN&SUN, Orhan Sancar, Coordinator of Pegas Touristik, Eldar Musaoğlu, General Manager of Anex Tour Russia, and Roula Jouny, Shareholder of Rocket DMC International.

Egypt and Africa for the German market

Moderated by Hüseyin Baraner, International Business Development Consultant for Raiffeisen-Tours RT-Reisen GmbH, this session will discuss the significance and future of the Egyptian and African markets for Germany. Speakers include Hannelore Hildegard Kleber, President of Corps Touristique, Michael Blum, Spokesperson for TUI Travel Star, Hisham Nagi, CEO of FTI Group & Meeting Point Egypt, and Julia Kathrin Kleber from Voice4Africa.

Unveiling the continent's potential

The final session, moderated by Erol Türk, Board Member of the Association of Turkish Travel Agencies (TÜRSAB), will highlight Africa's tourism potential. Speakers include Amr Elhamy Aboul Enein, CEO of TSFE Tourism, Real Estate, and Antiquities Sub-Fund, Salih Gözcü, CEO of BTB Tours, Ali Onaran, Chairman of Prontotour, and Elie Nakhal, Founder of Nakhal.

After the forum program, participants will reconvene at the ATFGALA.

B2B Day

The second day of the event will feature B2B meetings among national and international tourism professionals, investors, opinion leaders, policymakers, and decision-makers. The day will conclude with an after-party at Rixos Seagate Hotel, marking the end of the Africa Tourism Forum 2024 program.

Editor: Haber Merkezi