Following the approval of President Erdoğan, the 12th Development Plan was presented to the TBMM. The importance of creating new markets is emphasized in the 12th Development Plan, which encompasses a multitude of elements, ranging from diversifying tourism to extending it throughout the year, attracting the upper-income group to the country, and undergoing green and digital transformation in the sector. Within this scope, it is pointed out that promotional activities will be carried out in countries with high tourist potential, especially in the Americas and Far East countries.

100 billion tourism revenue target for 2030

In the 12th Development Plan, it is noted that the revenue target for tourism in 2023 is 55.6 billion dollars, and the target for 2028 is 100 billion dollars. The plan aims for 82 million tourists in 2028, with an average expenditure per tourist of $1215, an accommodation duration of 9.4 nights, and nightly expenditure per tourist of $129.

The Development Plan also aims to increase capacity of the tourism sector to adapt to climate change, operate according to sustainability principles, and facilitate green transformation.

Training program for qualified sub-employees

Legislative arrangements will be made for the improvement of physical conditions in tourism facilities to increase tourist satisfaction, for the training of qualified sub-employees needed by the sector, for digital transformation in the tourism sector, and inspections will be increased.

Tourism varieties that leave more income will be developed to increase income per tourist.

A tourism decision support platform will be established by utilizing digital tools for the collection, analysis, and reporting of data related to the tourism sector.

Investments and businesses that aim achieving diversity in tourism will be supported, and legislative work will be carried out for this purpose.

By developing cultural and tourism routes, the length of visitor stays and expenditures will be increased.

A tourism decision support platform will be established by utilizing digital tools for the collection, analysis, and reporting of data related to the tourism sector.

Measurement tools in compliance with the international statistical framework created to measure the sustainability of tourism will be developed, and new data sets will be created.

Editor: Savaş Daş