ITB Berlin kicked off on March 5th in Germany's capital, marking its 54th iteration under the theme "Pioneering Transition in Travel and Tourism". The international tourism fair, open until March 7th, spans over a 150,000 square meter area and features more than 5,500 professional participants from 170 countries and regions, with Oman being this year's guest country. Approximately 60,000 visitors are expected to explore ITB Berlin this year.
This global platform, bringing together all stakeholders of the tourism industry, saw Türkiye represented by various parties including the Ministry of Culture and Tourism, the Türkiye Tourism Promotion and Development Agency (TGA), as well as NGOs, hotels, municipalities, and other sector stakeholders.
Martı Hotels & Marinas also secured its presence at ITB Berlin. Located at stand Hall 3.2 A, Martı Hotels & Marinas showcased its portfolio, including the resort hotels Martı Resort and Martı Myra, as well as Martı La Perla Hotel, boutique hotels such as Güllü Konakları, Martı Hemithea Hotel, and the Martı Marina & Yacht Club to international visitors. Representing Martı Hotels & Marinas were Chairperson Oya Narin, Vice Chairperson Emre Narin, Marketing Director Lina Temelli, and other company executives.
"Aiming for a new tourism record in 2024"
Highlighting the ambition for Türkiye's tourism to reach new heights in 2024, Oya Narin, Chairperson of Martı Hotels & Marinas, said, "As one of the most established entities in Türkiye's tourism sector, we introduced the resort concept to our country and continue to contribute to the industry with our innovative undertakings. Whether domestically or internationally, we have always been active in promoting the development of tourism in Türkiye. As ambassadors of Turkish tourism, we are proud to participate in this significant global gathering with Martı Hotels & Marinas. Here, we not only showcase the exceptional service quality and exclusive holiday experiences available at our hotels and marina but also share the unique riches of Türkiye's tourism sector with tourism agencies, tour operators, and other industry representatives, as well as individual visitors from numerous countries. We are delighted with the strong signals received at the fair regarding our planned growth in the German market across all our facilities. The surge in early bookings, compared to last year, and the inquiries and interactions we've had, solidify our targets for 2024. We are aiming for a new record in tourism in 2024, and as a country and industry, we are united in our efforts to achieve this goal," she stated.
