Türkiye, one of the countries where hotel chains and groups show the most interest, has reached a total of 67 chain and group hotels. With 46 local and 21 foreign establishments, the room capacity in these chain and group hotels has increased to 157,000.

TÜROB President Müberra Eresin highlighted that the accommodation sector in Türkiye has always been attractive for both local and foreign investors. Noting that there are very successful local chains, Eresin pointed out that support is needed for local hotel chains to expand abroad.

The interest of hotel chains and groups in the Turkish tourism market continues. The Turkish Hotel Association (TÜROB) announced the Türkiye Chain & Group Hotels Research 2023. According to TÜROB's research, despite the two-year pandemic break during 2020-2021, the number of chain and group hotels operating in Türkiye continued to increase, reaching 67. With this feature, Türkiye is at the forefront of the countries most interested in by both local and foreign hotel chains and groups.

722 facilities with 157,000 rooms

According to the research, out of the 67 chain and group hotels, 46 are local and 21 are foreign investments. The total number of rooms in the 722 accommodation facilities linked to chain and group hotels in Türkiye reached 157,495. According to TÜROB's research in 2019, this number was identified as 57. In 2019, there were a total of 627 accommodation facilities linked to 57 chain and group hotels, with a room count of 145,450. Accordingly, there was an increase of 95 facilities and 12,045 rooms in 2023.

Cities lead in hotel numbers, coasts in room count

The facilities were divided into 'city hotels' and 'resort hotels' in the research. With 74,343 rooms, 470 are identified as 'city hotels' and 251 as 'resort hotels' with 83,152 rooms. The hotels are located 221 in İstanbul, 155 in Antalya, and 73 in Muğla.

321 operators, 257 owners

Looking at the operation model distribution of the said 722 facilities; 321 are franchise, 257 are owner-operated, 79 are management, and 65 are lease.

Eresin: Always an attractive sector

In the research, TÜROB President Müberra Eresin emphasized that the accommodation sector in Türkiye has always been attractive for both local and foreign investors. Eresin said, "Despite everything, the sector retains its appeal and continues to do so. The increase in investments and the increase in the number of hotels within local and foreign hotel chains are indicators of this situation. Türkiye, especially Istanbul, remains among the world's most attractive cities for tourism investments."

'Support for local chains to expand abroad is necessary'

Pointing out the need for support for local hotel chains to expand abroad, Eresin expressed the following views: "The distinction in types of operations is often confused, but I especially want to mention that in all these types of operations, the investor is mostly a Turkish company. Apart from investors operating their hotel with their own brand, some investors obtain the naming rights from a local or foreign chain before opening the hotel and operate it under that foreign name themselves or sign a contract allowing the hotel to be operated entirely by a local or foreign brand. The point we particularly try to highlight is that Turkish firms making these hotel investments should be supported both domestically and especially abroad, and opportunities should be created for them to carry their successes abroad. Currently, the conditions for benefiting from Turquality in the accommodation sector are difficult. We have very successful local hotel chains. We should provide more support to local brands, especially for their overseas projects, and help them stand out."

Wyndham, Hilton, and Accor in the top three

Wyndham Hotels leads in the number of facilities with 105 hotels. Wyndham Hotels' brands include Days Hotel by Wyndham, Hawthorn Suites by Wyndham, La Quinta by Wyndham, Ramada, Ramada by Wyndham, Ramada Encore by Wyndham, Ramada Hotel & Suites, Ramada Hotel & Suites by Wyndham, Ramada Plaza, Ramada Plaza by Wyndham, Ramada Residence by Wyndham, Ramada Resort, Ramada Resort by Wyndham, Trademark Collection, Tryp by Wyndham, Wyndham, Wyndham Garden, Wyndham Grand, and Wyndham Residences, totaling 15,368 rooms.

Hilton Worldwide is second on the list. With its brands Conrad, Curio, DoubleTree by Hilton, Hampton by Hilton, Hilton, Hilton Garden Inn, and LXR, Hilton Worldwide has a total of 13,873 rooms in 77 hotels in Türkiye.

Accor Group is third with 62 hotels and a total of 13,233 rooms. Accor Group encompasses Fairmont, Grand Mercure, Ibis, Ibis Styles, Mercure, Mgallery, Movenpick, Novotel, Pullman, Raffles, Rixos, Sofitel, Swissotel, and The House of Originals under its roof.

Marriott Hotels is fourth, encompassing brands such as AC Hotels By Marriott, Aloft Hotels, Autograph Collection, Courtyard By Marriott, Delta Hotels and Resorts, Design Hotels, Edition, Four Points by Sheraton, JW Marriott Hotels and Resorts, Le Méridien, Marriott Executive Apartments, Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Residence Inn By Marriott, Sheraton

Accor and Marriott have opened new hotels in Istanbul Accor and Marriott have opened new hotels in Istanbul

Hotels, St. Regis Hotels, The Luxury Collection, The Ritz-Carlton, Tribute Portfolio, W Hotels, and Westin Hotels, with a total of 7,674 rooms in 44 hotels.

Radisson Hotel Group; with its brands Park Inn by Radisson, Radisson, Radisson BLU, Radisson Collection, Radisson Individuals, and Radisson Residences, ranks fifth with 33 facilities and 4,876 rooms.

IHG-InterContinental Hotels Group; (Crowne Plaza, Holiday Inn, Holiday Inn Express, Intercontinental, and Six Senses) ranks sixth with 30 facilities and a total of 5,383 rooms. The list continues with Dedeman Hotels & Resorts (Dedeman, Park Dedeman, Ready to Stay by Dedeman, Smart by Dedeman, Managed by Dedeman) with 25 facilities and 3,241 rooms, Anemon Hotels with 24 facilities and 2,355 rooms, Coral Group Hotels with 20 facilities and 3,867 rooms, Crystal Hotels with 16 facilities and 8,139 rooms, TUI Hotels & Resorts with 16 facilities and 6,801 rooms, and Titanic Hotels with 10 facilities and 3,306 rooms.

Editor: Haber Merkezi