According to the 'Tourism Analysis' conducted by GfK for the BAT Foundation for Future Studies, 63% of Germans have already planned at least a five-day vacation this year. This figure is 3% higher than the same period last year and 2% higher than before the pandemic.
The percentage of those who said they won't go on a vacation, which was 20% last year, has been calculated as 18% this year. Out of the 3,000 participants in the study, 19% reported being undecided.
The GfK study stated, "These numbers show how eager Germans are to realize their vacation dreams despite ongoing uncertainties. While Germany continues to be the top choice for destinations, interest in foreign destinations persists as well."
Ulbrich Reinhardt, the founder of the GfK Foundation, said, "Despite all difficulties, vacation holds a central place in many German citizens' lives, and they are prepared to spend a lot of money for it."
More overseas vacations
According to the study, when it comes to destinations, foreign countries are increasingly coming to the forefront. Accordingly, the percentage of those who said 'I will vacation in my own country' last year was 37%, but this has been recorded as 28% this year. In terms of regional preferences, Europe is in the first place with 39%, while the share of long-distance destinations was measured at 16%.
According to the report, Spain ranks first among Germans' overseas vacation preferences. Scandinavia rose to the third place last year. It was noted that Turkey and Greece have experienced market losses.
