Leading global hospitality group, Accor, that has has 1,000 hotels in the Middle East, Africa, and Asia Pacific regions, continues to strengthen its presence in Türkiye through a collaboration with Prince Group. Mövenpick Resort Antalya Tekirova stands out as the first Mövenpick branded hotel in the Mediterranean region under the Accor umbrella and the first Mövenpick resort in Türkiye. The hotel is set to open its doors in the second quarter of 2024.

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Speaking at the signing ceremony held on March 7, 2024, Chairman of Prince Group, Ismail Lepiev, expressed his excitement about partnering with Accor, stating, "We are proud to collaborate with Accor on this exciting project, showcasing Türkiye's tourism potential supported by Accor's global expertise. By blending the magnificent beauty of the Mediterranean coast with Mövenpick's genuine hospitality, we aim to create inspiring moments and extraordinary experiences for our guests in this breathtaking natural setting."

Ibrahim Lepiev, Vice Chairman of Prince Group, emphasized that the collaboration with Accor will significantly enhance the guest experience in Antalya. He highlighted that this partnership underscores the increasing importance of B to C relations compared to B to B relationships. Lepiev stated, "This collaboration with Accor will have a significant impact on improving the guest experience in Antalya."

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Paul Stevens, COO of Accor for Premium, Midscale, and Economy segments in the Middle East, Africa, and Türkiye, remarked, "This project marks a significant milestone in Accor's growth in Türkiye and demonstrates our confidence in this collaboration, which is poised to redefine the premium hospitality experience in this captivating destination. Mövenpick Resort Antalya Tekirova not only represents the Mövenpick brand on Turkey's Mediterranean coast but also stands out as the country's first Mövenpick Resort. With its global recognition, regional presence, strong sustainability practices, and deep commitment to the environment and local communities, the Mövenpick brand is perfectly positioned to further enhance the destination's allure for both domestic and international tourists."