Elite World Hotels & Resorts, one of Türkiye’s leading hotel chains, has chosen Kuşadası as the next destination for its growth strategy through a franchise business model. Following Marmaris, the company is set to open its second resort hotel there.
Serving with a total of 10 hotels in Istanbul, Sakarya-Sapanca, Muğla-Marmaris, Van, and Samsun, the Elite World Group is opening its second resort hotel in Kuşadası, Aydın, after Marmaris. The new facility will be the second to be opened through Elite World’s franchise business model and will offer services throughout the year.
The chain has signed a contract with İlkin Turizm, a company operating in the construction sector across Türkiye, for the management (Management) of the first hotel, Elite World Kuşadası, on behalf of the property owner.
The five-star Elite World Kuşadası, currently undergoing renovation, is planned as a hotel offering comfort all year round, with 136 rooms, meeting halls, restaurants, indoor and outdoor swimming pools, and the chain's SPA and wellness brand Fit Life Spa & Health Center.
Bringing a new breath to tourism in Kuşadası
Emel Elik Bezaroğlu, a board member responsible for sales and marketing, reminded that Elite World Hotels & Resorts has been successfully serving in different hotel categories for many years, saying, “At Elite World, we have been serving in the tourism sector in different categories of our hotels for nearly 50 years. Since last year, we have started implementing a growth strategy with a franchise business model to take this experience a step further. The intense interest from investors both proves the trust in our brand and the correctness of our business model. With our brands in different categories such as business, tourism, meeting, and our 10 hotels, we invite investors from all over Türkiye and the world to meet with Elite World quality through our quickly adaptable concepts.”
“We invite entrepreneurs to become tourism investors”
Elite World Hotels & Resorts CEO Orkun Petekçi said, “With the franchise business model, we plan to reach 50 hotels by 2030 and employ 3,500 people in the new hotels we will open. We offer entrepreneurs the opportunity to become tourism investors together with a brand that gives them confidence and is an expert in its field, while playing an effective role in increasing accommodation quality in every region of our country.”
Bilge Kasırga, General Manager of İlkin Turizm, made the following remarks:
“We are happy to have the privilege of working with an expert hotel brand in Kuşadası, not only a popular destination in our country but also around the world. We entrust our investment to Elite World Hotels & Resorts, a brand that offers confidence in the accommodation sector in Türkiye with a wide sales and marketing network. We believe our partnership will make a significant difference in the accommodation sector in Kuşadası, a place loved and repeatedly visited by thousands of domestic and foreign tourists for its natural, historical, and cultural riches.”
